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NEW YORK - DISCOVERY Communications Inc, a media company, is launching a television network for rich guys and their toys.
Called Velocity, the new network will replace the current network HD Theater in some 40 million homes on Sept 25, Discovery officials said Thursday. The target audience is men with incomes of $150,000 (S$188,475) a year and more.
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Source: http://straitstimes.com.feedsportal.com/c/32792/f/524623/s/142fac95/l/0L0Sstraitstimes0N0CBreakingNews0CLifestyle0CStory0CSTIStory0I6566590Bhtml/story01.htm
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